Businesses get caught in the day to day grind, and as a
result, they may miss some of the easy opportunities for increasing revenue.
Traditional CRMs and ERPs help organize a business, but NetSuite offers a
variety of built-in resources that are able to effectively target areas for
revenue growth. Here are 7 ways that NetSuite can help you increase your
revenue:
1 . Outbound email capacities - Email marketing is still one of
the most direct and effective ways to communicate with customers in the digital
space. NetSuite offers a simple, easy-to-use email function that allows you to
schedule and send emails, upload email templates, and track the results of those
sent messages. NetSuite tracks open rates, click through rates, and calls to
action in a simple, integrated system, and allows you to store that data in
NetSuite to be used by all members of the team.
2 . Lead nurturing - In
NetSuite, you essentially create programs like outbound email where you
categorize your leads into targets. Within these targeted groups, you produce
certain communications that nurture your potential customers until they are
ready to purchase. When tracking this information in the marketing funnel,
NetSuite can store information to show where the prospects are - and then, what
kind of communications to send next to graduate them into a sale. For example ,
you can nurture a lead from the prospecting phase to the education phase all the
way to the sales phase - in one simple and connected system.
3. Event
management - NetSuite offers event management capabilities that are trackable.
Let's take webinars as an example. You can develop what the event will be about,
create a targeted list - and then track responses to invitations. If it is a
paid event or webinar, you can transact by using NetSuite's ecommerce
capabilities - thereby minimizing the outside resources you will need to track
these transactions, and streamline your events and sales into an easy
process.
4. Customer support - Most companies will discover - before and
after a sale, customers will have questions. Good customer service is crucial to
retaining customers and attracting new ones. NetSuite can manage these customer
service calls, track customer concerns, and then schedule follow ups.
5.
Customer targeting - NetSuite offers a rich ability to track any type of
customer attribute, such as their behavior on a web site, their purchase
history, or phone call information. In NetSuite, you can classify your customers
into different groups. By reviewing all of the information - customer calls,
email responses, ad responses - a business can make an informed decision to
market more to a particular group because they've seen that their marketing
efforts are more effective in a particular area. If a specific group is more
interested in one of your offerings, that means that you will be able to market
to them more often, and thereby increase purchase frequency, and thus, increase
revenue.
Go to the Netsuite Consultant for further detail about Netsuite.
